a million shares let's say they do a three to one, make to it 300,000 shares. what is typically done, citi group did one of these. what it does, if you have like 300 billion shares you divide it by three, you got 100 billion. it does raise the price but it's illusory. you just have fewer shares. tyler in florida. >> caller: jim i'm going to give you a south florida booyah. >> i'll take that. i need to go there now always >> caller: sun is shining. actually it's overcast. but quick question for you. when you talk about the economy really booting off again it seems like you talk about it in terms of consuming and not producing. i'm thinking from the way i think about it you need something to be produced before it's consumed. i'm wondering why in terms of a growing economy you talk about consumption instead of production. that's what it seems like to me. >> i do. because in order to be able to raise price you need demand. if there's a shortage of supply, sure, that can mean something. but not if there's no demand, right?